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Ugly Men Called In For Drinks Firms Ads
Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes “balding” and “paunchy” men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.
A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.
The Authority objected to a poster which showed three women “hooking” a slim, young man in a parody of a fairground game.
The industry regulator instructed the firm: “We would advise that the man in the picture should be unattractive – ie overweight, middle-aged, balding etc.
“In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.
“If the man was clearly unattractive, we think that this implication would be removed from the ad.”
Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.
He said: “It makes some very understandable rulings to encourage sensible drinking but we’re not sure they’re qualified to decide for the nation who’s sexy and who’s not.
“Sexual attraction is happily one of the few things in life that can’t be governed.”
Huh….what a boring bunch of spoilsports….. :roll: :?
Girls…does a good looking man want to make you drink more?
Nah…..it just makes you want to sh@g him, dunnit??? :lol: :lol: :lol:
I like ugly men….been with some right mingers :lol:
Have to agree with you Squeezy, we might wanna f*ck them ‘cos they look sexy but I certainly don’t drink more ‘cos of what an advert was like or any men around me infact
All a bit sexist if you aks me… I don’t f*cking go out and get hammered with the girls for social acceptance from men or ‘cos the bloke on the advert was fit, when will they learn :roll:
Is it true they try harder giggles lol??? :lol: :lol:
@giggles wrote:
I like ugly men….been with some right mingers :lol:
Yeah that was ‘cos you had one too many… sexy by night under the influence… m*nger by morning :lol:
And I don’t hear them complaining about sexy women in ads…… :roll: :roll: :roll:
D*ckheads :roll: :lol:
slightly off topic for a sec, but squishy girl that pic of ur wee laddie is so cute :D
Another example…..
The Advertising Standards Authority has upheld a complaint against the drink Red Square which showed a man’s naked shoulder and upper back.
The authority decided that four red scratches on his back which formed the shape of a square implied a link between the product and sexual success. It also decided that the advertisement condoned violence.@*Dawny* wrote:
slightly off topic for a sec, but squishy girl that pic of ur wee laddie is so cute :D
Cheers hun…I need to get a recent one though, will prob upload tomorrow. :D
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