Do you smoke cause the packet is pretty

Tobacco firms could be forced to sell cigarettes in plain packets

Tobacco firms are set to be forced to sell cigarettes in plain, unbranded packets as the next step in the war on smoking.

If the ban comes in the Department of Health would be likely to outlaw the use of logos, colours and graphics on packets and require cigarettes to be sold in plain packs with just the text of the brand of cigarettes.

The tobacco industry admits that plain packaging would have a drastic effect on profits and do enormous damage to cigarette makers.

A ban on branding and logos on packets in England could see smokers abandoning well-known brands such as Marlboro and Silk Cut, which cost around £6 a pack, and switch to cheaper options.

Experts say the move could strip cigarettes of what remains of their glamorous image and help reduce the numbers of young people taking up the habit.

Removing brand marketing on packs and having a requirement for ‘plain packaging’ on all tobacco products would increase the effectiveness of health warnings and reduce misconceptions about the relative risks of different brands which terms like ‘smooth’ perpetuate.

“All cigarettes prematurely kill lifelong smokers regardless of make or brand. So we need to look closely at the evidence on the links between packaging and consumption.

“And we’re encouraging research to further our understanding, especially when it comes to children and young people. We’ll also seek views on the legal implications of any restrictions on packaging for intellectual property rights and freedom of trade.”

I’m sorry but i just dont see this at all people smoke a brand because it’s the brand they like not the colour or message on the packet surely