Advertising Standards getting too hard????

I spotted this article in the press this morning:

@Reuters newsagency wrote:

The advertising watchdog said on Thursday it would take action to remove billboard adverts that ask: “Want longer lasting sex?” after the Advanced Medical Institute (AMI), the firm behind the posters, indicated it would not willingly remove them.

The ASA said it had received over 400 complaints and was investigating whether the adverts, on 196 sites around the country, were offensive and inappropriate.

The AMI said the call for it to withdraw what it described as an awareness campaign was “bizarre” and that the ASA was reacting to “hysteria and pressure from a relatively small group of people.”

The AMI, which provides treatment for men suffering from erectile dysfunction and premature ejaculation, said direct advertising was the best means of reaching its target audience.

This set me thinking (dangerous, I know). Who on earth is this “relatively small group of people” that have reacted so “hysterically”???

I’ll bet that a high proportion of them are female Church of England priests…. bloody killjoys!!!