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First UK TV abortion ad to be aired
The first UK television commercial for abortion services will be screened next week, it has been announced.
The ad for unplanned pregnancy and abortion advice at Marie Stopes clinics will “confront the taboo” and raise awareness of sexual health, the organisation said.
The campaign will air for the first time on Channel 4 on Monday 24th at 10.10pm, until the end of June.
It follows a study that found fewer than half (42%) of UK adults knew where to go for specialist advice about an unplanned pregnancy other than their GP.
The survey also found that 76% of adults believed commercials for services offering advice on unplanned pregnancy should be allowed on television at appropriate times.
The ad asks “Are you late?” in reference to a woman who has missed her period and directs those facing an unplanned pregnancy to Marie Stopes International’s 24-hour helpline.
In 2008 a total of 195,300 abortions were performed on women living in England and Wales and 91% were funded by the NHS.
Some 90% of abortions were carried out at under 13 weeks gestation, while 73% were under 10 weeks.
Around 80% of the 65,000 abortions provided by Marie Stopes in 2009 were carried out free on the NHS, with 20% being paid for privately.
Marie Stopes International chief executive Dana Hovig said: “Last year alone we received 350,000 calls to our 24-hour helpline. Clearly there are hundreds of thousands of women who want and need sexual health information and advice and access to services.
“We hope the new Are you late? campaign will encourage people to talk about their choices, including abortion, more openly and honestly, and empower women to reach confident, informed decisions about their sexual health.”
Isn’t enough that we have erectile dysfunction and vaginal freshness ads on TV while people are trying to eat.
Do i believe in abortion ? Overall i have to say no, but that is an emotional reaction, and i’ll admit there are (in my opinion) valid reasons for a termination, but that should never just be casual, though i’m not disagreeing with the “morning after” pill for instance.
I certainly don’t believe in advertising abortionEveryone has different reasons for abortion, therefore creating different perspectives on the morailty of it.
However, it’s not meant to be a means of contraception!! In this day and age there is enough literature, advertising and public awareness of measures to prevent pregnancy, shame people don’t pay attention to it !
Couldn`t agree more susie, it makes me so, so angry when women use abortion as a way of birth control. Im all for it being a womans choice but bar the odd case pregnancy can be prevented so abortion should only be used for medical reasons in my opinion, or perhaps in the cases of rape. If you don`t want a child, don`t get pregnant…end of!
Well said to both Suzie and Nemesis..
It’s not meant to be a form of contraception but sometimes the chosen contraception doesn’t work…
then it is choice
@pete wrote:
Isn’t enough that we have erectile dysfunction and vaginal freshness ads on TV while people are trying to eat.
(sic)
You don’t even turn the telly off when you’re eating and still have the nerve to play the prig with a delicate disposition?
I said quite clearly we and people, not me, you got nothing constructive to say then fuck off and start your own thread there’s a good lad
@pete wrote:
I said quite clearly we and people, not me, you got nothing constructive to say then fuck off and start your own thread there’s a good lad
And just who is this ” we ” ?
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