This summer I’ve seen a few white kayaks on the beach and wonder what they were
https://www.orukayak.com/pages/compare
The Oru’s aren’t cheap start at around £1000 for a basic model and going up to £1500. For that kind of money you can buy a Mega carbon sit on kayak.
http://www.surfkayaks.com/product.php?productid=18009&cat=281&page=1
The Oru main selling point is portably and easy storage. It seems to be aim at the inflatable market. Advanced elements sell a top of the range inflatable model for £750 which is just as portable.
https://www.advancedelementskayaks.co.uk/kayaks/advanced-elements-advancedframe-elite-kayak-blue/
I’ve not had a chance to try out an Oru yet and cant tell you if there worth the money. I am looking for a good 4/5 meter sea kayak for next year. The issue with these kayaks is storage and the Oru maybe the answer to that.